Cover letters aren’t just there to serve as a cover page for your resume. While the debate rages on over their importance, the fact remains that they are a part of your job search and not to be ignored. Here are some new ideas for cover letter content to keep your readers interested!
1) Start with a really strong statement telling the hiring manager why you’re the person for the job. For example, “I was excited to learn of your need for a talented and knowledgeable resume writer. Today is your lucky day, because I am the candidate you’ve been looking for.” Perhaps the hardest part of writing the job search package yourself is being self-promotional. It’s hard to talk about yourself as the greatest thing since sliced bread, but that’s what this is all about. You’re selling yourself as the BEST candidate to a potential employer. This is no time to be bashful.
2) Convey your ability to add value to the organization. This sounds like a simple one, but it’s incredibly important for an employer to know that you understand the challenges they face and can help them achieve success. For example: “In today’s dynamic and ever-changing workplace, companies need solutions-oriented team players with great attitudes.” Who wouldn’t want an employee who fits that description on their team?
3) Offer accomplishments that aren’t on your resume or more detail about those that are. In three sentences or less, show employers how you improved productivity, drove revenue or increased efficiency in a previous position. Then follow up by letting them know it’s exactly this kind of initiative and commitment you’ll bring to their organization.
4) Include insight about the industry or their company. Do your homework! Find out what the latest trend is in the industry or that the hiring manager was recently promoted and comment about it. Compliment the hiring manager on that promotion or offer some insight about the latest legislation passed that will impact the organization. Showing a potential employer that you’re conscientious and have gone the extra mile will go a long way towards securing that all-important interview.
As a jobseeker, it can be frustrating to send your resume and out and not be able to directly address the recruiter or hiring manager on the other end. Think of your cover letter as that conversation – it’s your opportunity to tell the recipient exactly what separates you from the crowd and makes you the best candidate for the job!